Category: Branding & Strategy
Voice & Messaging
Our message is what we say. Our voice is how we say it. Togehther, a compelling message and a consistent voice are what make the Chapman
Official Email Signature | Brand Guides
As part of the unified Chapman brand, faculty and staff should use the simple email signature below in all professional email communications, on
Frequently Asked Questions | Brand Guidelines
Updated: March 1, 2018 Q: The launch is over. What do I do now? A: Work closely with your SMC Partner Services representative. They will walk you
Brand Narrative | Brand Guides
Below is our brand narrative. It elevates our strengths, inspires our messaging and voice, and identifies what our audiences can expect from us.
Divider Line and Connecting Line Usage | Brand Guides
Our brand has simple graphic tools that work together to distinguish us from our peers and create a look that is instantly recognizable. When
Headline Constructions | Brand Guides
Headlines are supposed to do the heavy lifting, so don’t be afraid to make a bold statement. Just be sure that the result sounds like
Voice Checklist | Brand Guides
It is important for us to reflect Chapman’s voice accurately to give our messages greater credibility. Through the words we choose and how
Brand Personality | Brand Guides
The personality articulates the tone and voice of our messages, and how we want our audiences to feel about the brand. We will continue to own
Messaging Map | Brand Guides
Our messaging map organizes key messages into a hierarchy to ensure that our communications are clear, consistent and compelling. The messaging