Finding the Right Voice and Tone for your Blog Post
This article will give you more insight into how best to write in the blog environment
When writing blog posts, your end goal should be to craft something that is informative yet conversational, in-depth and friendly. Blog posts are different from other types of writing – they are meant to be more ‘user friendly’ from a reader’s point of view, meaning the reader should be able to gather as much information as possible in the least amount of time spent reading.
Much like writing for any web page or site, try to craft your articles with the mindset that most people are going to scan through your writing – so short sentences, bullet points, infographics, photos and videos are all encouraged to break up the monotony of a long, drawn out article. Make sure to put the most important information about your post first, with supplemental, “less important” information towards the bottom. Chances are, people are going to scan through what you’ve written as opposed to reading every word, so make sure they’re getting the most out of your post as early as possible.
The more engaging and interesting the beginning of your blog post, the better chance you’ll have of capturing the reader and encouraging them to continue reading your post, or browsing through other posts within your specific blog environment.
For more information or help with writing blog posts and best practices for writing for the web, please contact your web coordinator.