SMC Story Submission Templates

Submit your story at: news.chapman.edu/story-idea
Or email your story to: news@chapman.edu

Have a story idea that you’d like to develop out? Send us your notable news about events, research, faculty, students, alumni and other Chapman Family. Select the kind of story you want to tell from the choices below. Provide answers to all the questions listed, and we’ll get back to you soon to discuss your story!

For Profile Stories (about people and notable achievements):

  • Who is the subject (prospective student, alumni, faculty, etc)?
  • Who is the intended audience (who do you want to notice the article)?
  • What is the hook (what aspect of the story will most attract the attention of your audience)?
  • How is this a groundbreaking or noteworthy story?
  • How does this story advance Chapman’s strategic priorities?
  • How does it support the your department’s or center’s strategic goals?
  • How does it help build our brand? Specifically, what part or parts of the messaging map does this story fall under?
  • Is there a hard deadline or specific purpose you’re working with? (e.g., an event, a ranking effort, a funding effort, etc)
  • Has the partner written any content about it?
  • Has there been any media coverage?
  • Is there photography or has it been arranged?
  • Are you available to write the story? Or can the subject write a first-person piece about their experience?

For Research Stories:

  • Who is the researcher (include students involved in research)? 
  • Which school/partner?
  • Who funded the research (if applicable), when was the funding received (date) and how much funding?
  • Has the research been published (please provide)?
  • What is the impact of this research on the general public (how is it serving society, in colloquial language)?
  • How is this research groundbreaking and noteworthy? (first ever, largest, etc)
  • How does this this research advance Chapman’s strategic research agenda?
  • Is the researcher presenting at an upcoming conference/public event?
  • Is there something already written about this?
  • Has the research received media coverage?
  • Do you have any photography or has it been arranged?
  • Are you available to write the story? Or can the researcher write a first-person piece about their experience?

For Event Promotion or Event Reporting:

  • What is the event?
  • How is the event noteworthy, unique or something a general audience would be interested in? (E.g., first-ever, largest, associated with a large funding initiative, advancing an important issue, etc)
  • How does this event advance Chapman’s strategic priorities
  • How does it support your department’s or center’s strategic goals?
  • How does it help build our brand? Specifically, what part or parts of the messaging map does this story fall under?
  • What is the CTA (call to action – ticket sales, fundraising, etc)?
  • Is the event up on the Events web page?
  • Do you have photography and videography arranged?
  • Are you available to write the story?