Add conversion code to webpages

Login to Cascade

Go to _cascade folder — go to _blocks — go to _html — go to Additional Head

Copy one of the existing blocks.

Put in system name (I use the campaign name for internal and the program name for OLA campaigns)

Copy conversion code from Google, Facebook, OLA etc.

Place code in between the <!–#passthrough tags.

  • You cannot have additional comment text before the <script type> tag. Any additional commented text should be changed to a javascript comment using //
  • Just under the <script type> tag place //[your comment]

Submit the block.

Open the page that needs to be tracked.

Go to the edit tab and click on outputs. You should see an Additional Head section.

Click on the block option in that section and choose the clock you just created.

Submit the page and then test the code.