LinkedIn Advertising Checklist for SMC

Social advertising is a cost effective method of reaching a targeted audience with information about a program, event or story. Account Executives have the option to work with a third party advertising agency or the Chapman University Interactive Marketing Specialist (IMS) to create social media advertising campaigns. If you are working to generate awareness for your program with general ads, please contact the current advertising agency for assistance. If you are working with your client to generate attendance for an upcoming event or to increase the views of a story on Chapman Blogs, please work with the Interactive Marketing Specialist.

Once you have the below information ready, please fill out Online Advertising Request form.

LinkedIn Advertising

Before contacting the Interactive Marketing Specialist to run your LinkedIn advertising campaign, please gather the following:

  • Destination URL
  • Campaign start date and end date
  • Budget number
  • Total budget $ (suggested amount is $200 for two weeks)
  • Target audience:
    • Professional identity targeting
      • Geographic location
      • Company Name: Current or past employer listed on member’s profile
      • Company Industry
      • Company Size
      • Job Title: Current or past title
      • Job Function
      • Job Seniority
      • Skills: Member-entered skills in the Skills & Endorsements section
      • Schools
      • Degrees
      • Fields of Study
      • Groups
      • Gender
      • Age
      • Years of Experience
    • Display ads offer Intent-based targeting (Use our own data to retarget website visitors, CRM contacts, lookalike audiences, and more.)
  • Types of Advertisements on LinkedIn available with SMC
    • Text Ads (appear on the user’s homepage, profile pages, group pages, messaging page, My Network page, Search results page, and Who’s Viewed My Profile page)
      • Headline (25 characters)
      • Description (75 characters)
      • Image is usually the Chapman or specified logo (Size: 50x50px)
    • Sponsored Content (content appears like an organic post to those that follow Chapman University, with a “sponsored” note)
      • Introductory text (similar to status update): 150 characters maximum
      • Title (70 characters maximum)
      • Image must be more than 200px in width.
    • Display Ads: the Creative Team or a third party vendor will need to supply the display ads per LinkedIn’s specifications.

If you have any questions about social media advertising campaigns, contact the Interactive Marketing Specialist.

Learn more about LinkedIn Advertising