Self-Service Resources for Event Promotion and Additional Marketing Support

Strategic Marketing & Communications offers a variety of self-service resources for event promotion and additional marketing support.  Please reach out to your Marketing Strategist if you need additional support for your upcoming event. Our goal is to help make your event a success!

NOTE: If you don’t see the item you are looking for below, please Submit a Project Request.

Event Registration (we recommend registering your event at least 2 months prior)

• For on-campus events, space bookings can be secured through the Event Scheduling Office
• Complete the Event Build Request Form to setup ticketing for your event (contact Ticketing Services with any questions)
  • If Ticketing Services is unable to provide registration for your event, we can provide an option through Formstack, which is our campus-wide form system to gather information
• If you would like to share a post-event survey, please use Qualtrics. This campus-wide survey tool provides great reporting options for you to interpret responses and feedback.
• Create or update an event listing on events.chapman.edu – events.chapman.edu is the official calendar of Chapman University. Internal location listing is fed from 25live (event scheduling software) directly, or for external locations, added to the calendar directly.  You can use this events.chapman listing to share your event with internal and external audiences.
  • 25live training can be requested through the Event Scheduling Office
  • For tutorials on events.chapman, please visit Getting Started: Chapman Event Calendar
  • If you are new to Chapman or need to review the events.chapman training again, please complete this form: https://brand.chapman.edu/cascade-training-request/ and select “events.chapman (create or edit events)”

Event Promotion (we recommend starting to promote your event 3-4 weeks prior) 

• Create a Cascade webpage (for recurring events)
  • For tutorials on this system, please visit Getting Started: Cascade CMS
  • If you are new to Chapman or need to review the training again, please complete this form: https://brand.chapman.edu/cascade-training-request/ and select “Cascade CMS (tool to update the main website)”
• Flyer Template – Download editable pdfs for Chapman branded flyers
• Here are some suggested channels to help promote your event (based on audience):
  • Current Students
    • Dean Price e-newsletter (sent every Monday during the academic year to current undergraduate & graduate students)
      • Submit a short blurb to Elise Cimino and Faith Sanchez by Friday at noon for the next Monday’s newsletter
    • Student Engagement social media accounts
      • Contact Karla Monterrey
    • Institutional social media accounts regularly share events.chapman listings and #chapmanu tagged stories
    • Create a slide on digital signage – create a slide for our campus-wide digital signage network
      • For tutorials on this system, please visit Getting Started: Digital Signage
      • If you are new to Chapman or need to review the training again, please complete this form: https://brand.chapman.edu/cascade-training-request/ and select “signage.chapman (digital signage)”
    • Submit slides for the Wilsontron – using signage.chapman.edu, create a slide for the Wilsontron, the large outdoor screen by the football field on the main campus
  • Staff and Faculty
    • Working at Chapman e-newsletter (sent every Monday and Wednesday) featuring announcements, events and stories
      • How to submit an event/announcement to the Working @ Chapman e-newsletter
    • Create a slide on digital signage – create a slide for our campus-wide digital signage network
      • For tutorials on this system, please visit Getting Started: Digital Signage
      • If you are new to Chapman or need to review the training again, please complete this form: https://brand.chapman.edu/cascade-training-request/ and select “signage.chapman (digital signage)”
    • Submit slides for the Wilsontron – using signage.chapman.edu, create a slide for the Wilsontron, the large outdoor screen by the football field on the main campus
  • School/College/Department
    • Emails are transitioning to Salesforce Marketing Cloud in 2022.  We recommend an announcement email, at least one reminder email, and a thank you email for attendees.  Make sure to include event details, registration information, and a landing page that includes more information.
    • Share your event on your school/college/department blog (pre- and/or post-event)
    • We recommended starting to promote your event on your school/college/department social channels 2-3 weeks prior. You can share your events.chapman listing and/or an evergreen cascade page with event information. For social media questions, please contact Tod Brewster.
  • Alumni (institutional)
    • Alumni e-newsletter (sent on the 2nd Tuesday of every month – please submit content by the 15th of the month prior)
      • Contact alumni@chapman.edu
    • Alumni social media
      • Contact Tod Brewster
  • Parents and Families
    • Parents and Families e-newsletter (sent on the 1st of every month – please submit content by the 15th of the month prior)
      • Contact parents@chapman.edu
    • Parents and Families social media
      • Contact parents@chapman.edu
  • Local City of Orange Community 
    • Neighbor to Neighbor printed newsletter and emails (bi-monthly)
      • Contact Alisa Driscoll
  • Prospective students (undergraduate and graduate) 
    • Please contact Admissions
  • Promote your event to the public – To request a press release or a calendar listing, please contact Cerise Valenzuela Metzger
• Send us your story ideas – Keep SMC informed about upcoming story ideas or share one with us to possibly amplify on our channels

Photography/Video Support

• Photoshelter – This is our digital asset management system with photos you can download for your usage
• Request Photography/Video – Please request photography/video support via Workfront; the SMC team will offer support based on team resource and/or provide freelancers
• Photo Consent Form – Use this form to collect photo consent for events
• Best Practices for Shooting with Phone
• Camera Rental Best Practices

Website Updates and Support

Systems & Trainings

• Cascade.chapman.edu – Chapman’s main website content management system
  •  For tutorials on this system, please visit Getting Started: Cascade CMS
• Campaign Monitor (email marketing) – Chapman’s official email marketing tool
  •  For tutorials on this system, please visit Getting Started: Email Marketing
• Blogs.chapman.edu – Chapman’s department blog network
  • For tutorials on this system, please visit Getting Started: Blog Network
• Events.chapman.edu – Chapman’s official events calendar
  •  For tutorials on this system, please visit Getting Started: Chapman Event Calendar

Additional Web Requests

• Request a URL Shortcut – Fill out this form to request a shortened url for your chapman webpage
• Submit an Interactive Campus Map Update – Request an addition, update or deletion to the online map
• Submit Custom Interactive Campus Map – Request the creation of a custom map for your event or initiative on the interactive campus map
• For support on our web properties, please reach out to an SMC web team representative