Social Media 101: New to the online Chapman Community?

1. Consult Strategic Marketing before creating an account.

  • Consult with your strategist or the Social Media & Digital Marketing specialist before creating a new account.
    • Brainstorm the type of content you would share, map out a strategy, and consider the time and energy necessary to manage an interactive community.

2. Register your account(s) with Strategic Marketing.

  • Provide contact information for the accounts’ managers and administrators.

2. Review the social media policy.

  • Familiarize yourself with the university’s policies, guidelines, and expectations.
  • The policy includes criteria such as proper naming of pages, branded profile images and avatars, consistent posting, comment moderation, and grammar.
  • Adhere to the policy.

3. Learn best and proven practices.

  • Find best practices for social media platforms here.

4. Request Social Media Support From SMC

  • You can submit a request in Workfront for support here.

Questions? Contact your Account Executive or the Interactive Marketing Specialist.