Our brand has simple graphic tools that work together to distinguish us from our peers and create a look that is instantly recognizable. When they are used consistently, these elements create continuity within our family of materials, across a variety of media.

Design Elements: Tagline

Download (web): Taglines (zip file)

Download (print): Taglines (zip file)

Click above image to enlarge

Examples:

Headline Triangles

Download (web): Headline Triangles (zip file)

Download (print): Headline Triangles (zip file)

Examples:

Window Graphic

Background Window Download (web): Background Window – Gray (zip file) | Background Window – Gray and Red (zip file) | Background Window – Red (zip file)

Background Window Download (print):  Background Window – Gray (zip file) | Background Window – Gray and Red (zip file) | Background Window – Red (zip file)

Loading Window Download (web):  Loading Windows – Fibonacci Sequence (zip file) | Loading Windows – Rotate (zip file)

Loading Window Download (print):  Loading Windows – Fibonacci Sequence (zip file) | Loading Windows – Rotate (zip file)

Examples:

Window inside Triangle

Downloads (web):  Window inside Triangle (zip file)

Downloads (print):  Window inside Triangle (zip file)

Examples:

Chapman Pattern

• Can be applied to our red, pacific and grove colors
• If text or logo is on top of the pattern, use white font colors and logo variant

Downloads (web):   Patterns – all color variations (zip file)

Downloads (print):   Patterns – all color vatiations (zip file)

Examples:

Gray Lines

• Use as a line for separation or a box to enclose content
• Use 25% tint of brand color: Pillar

Photo Framing: Window Cutout

• Can be used with a single triangle and the Chapman window
• Work with SMC for photo cutouts and triangle overlapping

See all window cutout images on chapman.photoshelter.com

Examples:

Photo Framing: Triangle Cutout

• Can be used with a single triangle and the Chapman window
• Work with SMC for photo cutouts and triangle overlapping

See all triangle cutout images on chapman.photoshelter.com

Examples:

Photo Framing: Rectangles and Trapezoids

Search for images on chapman.photoshelter.com

Examples:

Chapman URL Design

1. When used within a sentence, all words in the url should be set in lowercase.
   • ex: Visit chapman.edu.
2. When the url stands alone, the “C” of Chapman should be capitalized.
   • ex: Chapman.edu
3. All additional words should be set in lowercase
   • ex: Chapman.edu/school

PLEASE NOTE: We do not allow subdomains for standard Chapman website section urls unless a special circumstance and approved by SMC. Subdomains are designated for specific web environments, often required due to technical limitations.  (ex: news.chapman.edu, signage.chapman.edu, canvas.chapman.edu, etc.)