Brand Personality

The personality articulates the tone and voice of our messages, and how we want our audiences to feel about the brand. We will continue to own the authentic traits that define Chapman today, and build on them to drive the voice and image for all brand communications.


We are focused on individual growth, championing success and striving for a healthy and safe place to explore.


We are artistic and inspired, creating a dynamic, hands-on experience for every student.


We break boundaries with cross-disciplinary thinking and innovative problem solving. 


Curiosity drives us. We explore and ask questions with ingenuity and joy. 


We focus on industry networking and connecting to drive career success.


We work across disciplines and join forces to help one another succeed.


We don’t back down from challenges and we look to define not what is, but what can be.