Our brand strategy is the Chapman way of articulating who we are and why we exist, the audiences we serve, and our unique role in higher education. The strategy is more than what we do: it is the impact that we can have on our students, our state, our country and our world.
VOICE & MESSAGING
Our message is what we say. Our voice is how we say it. Together, a compelling message and a consistent voice are what make the Chapman University story resonate with our diverse audiences. This is also how we stand apart. In this section, you’ll find guidance to help you achieve this across all of our communications.
Because our visual identity represents the University at the very highest level, it is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. To maintain this consistency, a few simple guidelines should be followed.
Our brand architecture directs and standardizes how we apply the Chapman identity to entities across the University: schools and colleges, administrative offices and units, academic departments and programs, and research centers and institutes. It assists in maintaining the integrity of the master brand.
Contact your SMC Strategist/Project Manager to learn more about how your school, department or event fits within the brand architecture.
Request Information Be Added
The SMC Knowledge Base is a constantly evolving resource. If you have a suggestion or edit for an article, please email us directly here.