BRAND GUIDELINES

Our brand is how we tell the story of Chapman University. And our story is not told just the words we use. It is our distinctive look, feel and voice working together to create something people immediately recognize. This online resource will help you stay true to this goal.

Master Brand

The singular expression of the University’s mission, brand positioning, and personality.

Typography

Futura is our sans-serif family and the workhorse for our communications.

Color

Our color palette helps people identify us at a glance.

Photography

Our photography style is often driven by academics, but should also feel lighthearted, confident and natural.

Brand Strategy

Our brand strategy is the Chapman way of articulating who we are and why we exist, the audiences we serve, and our unique role in higher education. The strategy is more than what we do: it is the impact that we can have on our students, our state, our country and our world.

VOICE & MESSAGING

Our message is what we say. Our voice is how we say it. Together, a compelling message and a consistent voice are what make the Chapman University story resonate with our diverse audiences. This is also how we stand apart. In this section, you’ll find guidance to help you achieve this across all of our communications.

Visual Identity

Because our visual identity represents the University at the very highest level, it is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. To maintain this consistency, a few simple guidelines should be followed.

Brand Architecture

Our brand architecture directs and standardizes how we apply the Chapman identity to entities across the University: schools and colleges, administrative offices and units, academic departments and programs, and research centers and institutes. It assists in maintaining the integrity of the master brand.

Contact your SMC Strategist/Project Manager to learn more about how your school, department or event fits within the brand architecture.

Marketing Toolkit

Brand Guidelines
Learn about Brand Strategy, Voice & Messaging, Visual Identity, and Brand Architecture.

SMC Web Policy
Learn about  Chapman’s Marketing Policy & Guidelines.

Email Marketing
Learn about the different types of email communications.

SMC Structure
Strategic Marketing and Communications (SMC) is the centralized branding and marketing department of Chapman University.

Accessibility
At Chapman University, we strive to create and distribute content that is accessible to everyone.

Social Media
Social media policy, guides, and tutorials to help you get started on social media.

Who to Contact at SMC
Learn who to contact for marketing and branding efforts for Chapman University.

Web Training
Monthly training sessions on our supported systems and bimonthly open, drop-in hours for additional instruction and one-on-one guidance.

Blogs Network
Get started on creating a new blog for your school, college or department.

Event Planning & Promotions
Use our resources as a guide to help you understand the process and procedures to make sure everything runs as smooth as possible.

Cascade CMS
The Cascade Content Management System is Chapman University’s official CMS for the main website.

Digital Signage
Get started on your digital signage project by learning about the processes and procedures involved.

Request Information Be Added

The SMC Knowledge Base is a constantly evolving resource. If you have a suggestion or edit for an article, please email us directly here.