Our brand is how we tell the story of Chapman University. And our story is not told just by the words we use. It is our distinctive look, feel and voice working together to create something people immediately recognize. This online resource will help you stay true to this goal.


Have a specific marketing project that you need creative development and support on like a brochure, mailers or marketing video?

Need stationery? Order business cards, envelopes, letterhead, note cards, greeting cards, name tags, promotional items and more.

Want to view our additional self-service options like powerpoint and poster templates, digital signage and event listings? 

Have a story idea that you’d like to develop out? Send us your notable news about events, faculty, students, alumni and other Chapman Family.

Need strategic marketing support to create an integrated marketing plan for your event or initiative?

Kickstart your marketing and communications onboarding process by reviewing our training resources.

Find a bug or issue on a Chapman website or digital property? Submit to the web development team directly.

Not finding what you’re looking for or need to ask SMC a question? Follow this link to submit your question.

For questions or issues with Workfront, please reach out to SMC.

Master Brand (logo)

The singular expression of the University’s mission, brand positioning, and personality.


Futura is our sans-serif family and the workhorse for our communications.


Our color palette helps people identify us at a glance.


Our photography style is often driven by academics, but should also feel lighthearted, confident and natural.

Brand Strategy

Our brand strategy is the Chapman way of articulating who we are and why we exist, the audiences we serve, and our unique role in higher education. The strategy is more than what we do: it is the impact that we can have on our students, our state, our country and our world.


Our message is what we say. Our voice is how we say it. Together, a compelling message and a consistent voice are what make the Chapman University story resonate with our diverse audiences. This is also how we stand apart. In this section, you’ll find guidance to help you achieve this across all of our communications.

Visual Identity

Because our visual identity represents the University at the very highest level, it is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. To maintain this consistency, a few simple guidelines should be followed.

Brand Architecture

Our brand architecture directs and standardizes how we apply the Chapman identity to entities across the University: schools and colleges, administrative offices and units, academic departments and programs, and research centers and institutes. It assists in maintaining the integrity of the master brand.

Marketing Toolkit: Getting Started

Each link below leads to a Getting Started page on the specific topic. Get access, learn tips and tricks, and view training materials.

Brand Guidelines
Learn about Brand Strategy, Voice & Messaging, Visual Identity, and Brand Architecture.

SMC Web Policy
Learn about  Chapman’s Marketing Policy & Guidelines.

Email Marketing
Learn about the different types of email communications.

SMC Structure
Strategic Marketing and Communications (SMC) is the centralized branding and marketing department of Chapman University.

At Chapman University, we strive to create and distribute content that is accessible to everyone.

Social Media
Social media policy, guides, and tutorials to help you get started on social media.

Who to Contact at SMC
Learn who to contact for marketing and branding efforts for Chapman University.

Digital Marketing Software Training
On demand training sessions (via Canvas) on our supported systems – Cascade CMS (Content Management System), Digital Signage and events.chapman

Blogs Network
Understanding the software, management and strategy for your school, college or department blog.

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The SMC Knowledge Base is a constantly evolving resource. If you have a suggestion or edit for an article, please email us directly here.