BRAND GUIDELINES

Our brand is how we tell the story of Chapman University. And our story is not told just by the words we use. It is our distinctive look, feel and voice working together to create something people immediately recognize. This online resource will help you stay true to this goal.

REQUEST MARKETING PROJECTS AND SUPPORT

Have a specific marketing project that you need creative development and support on like print collateral, digital assets, strategy or video/photography?

Need stationery? Order business cards, envelopes, letterhead, note cards, greeting cards, name tags, promotional items and more.

Want to view our additional self-service options like powerpoint and poster templates, digital signage and event listings? 

New to Chapman and want to better understanding and train on our marketing and communication systems and process?

Marketing Toolkit: Getting Started

Get access, learn tips and tricks and view training materials in Chapman's marketing and communication toolbox.

New to Chapman University? Check out our Onboarding Guide.

Getting Started Pages


Brand Guidelines
Learn about Brand Strategy, Voice & Messaging, Visual Identity, and Brand Architecture.

Tools & Resources


Who to Contact at SMC
Learn who to contact for marketing and branding efforts for Chapman University.

Training & Support


Cascade CMS Training
Learn to update our main website and get approved to access the system. (via canvas)

Social Media
Social media policy, guides, and tutorials to help you get started on social media.

SMC Web Policy
Learn about  Chapman’s Marketing Policy & Guidelines.

Digital Signage Training
Our digital signage system is run through a system at signage.chapman.edu. Learn how to create slides and manage signs.

Cascade CMS (Main Website)
Learn about Chapman’s content management system for the main website. You can create, update and manage your department or school’s website.

SMC Structure
Strategic Marketing and Communications (SMC) is the centralized branding and marketing department of Chapman University.

Events.chapman.edu Training
Get trained on how to add and edit event listings on Chapman’s central public events calendar.

Blogs Network
Understanding the software, management and strategy for your school, college or department blog.

Dimensions.chapman.edu
Need to crop and resize a photo? We’ve built this handy cropping tool to help you navigate that process and find pre-defined sizes.

Photoshelter (Chapman’s Photo Gallery) 
Search through our database of photos to use for your marketing and communication projects. These photos are updated regularly.

Email Marketing
Learn about the different types of email communications.

Accessibility
At Chapman University, we strive to create and distribute content that is accessible to everyone.

Brand Guidelines

Our brand strategy is the Chapman way of articulating who we are and why we exist, the audiences we serve, and our unique role in higher education. The strategy is more than what we do: it is the impact that we can have on our students, our state, our country and our world..

Master Brand (logo)

The singular expression of the University’s mission, brand positioning, and personality.

Typography

Futura is our sans-serif family and the workhorse for our communications.

Color

Our color palette helps people identify us at a glance.

Photography

Our photography style is often driven by academics, but should also feel lighthearted, confident and natural.

VOICE & MESSAGING

Our message is what we say. Our voice is how we say it. Together, a compelling message and a consistent voice are what make the Chapman University story resonate with our diverse audiences. This is also how we stand apart. In this section, you’ll find guidance to help you achieve this across all of our communications.

Visual Identity

Because our visual identity represents the University at the very highest level, it is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. To maintain this consistency, a few simple guidelines should be followed.

Brand Architecture

Our brand architecture directs and standardizes how we apply the Chapman identity to entities across the University: schools and colleges, administrative offices and units, academic departments and programs, and research centers and institutes. It assists in maintaining the integrity of the master brand.

Request Information Be Added

The SMC Knowledge Base is a constantly evolving resource. If you have a suggestion or edit for an article, please email us directly here.