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Have a specific marketing project that you need creative development and support on like print collateral, digital assets, strategy or video/photography?
Need stationery? Order business cards, envelopes, letterhead, note cards, greeting cards, name tags, promotional items and more.
Want to view our additional self-service options like powerpoint and poster templates, digital signage and event listings?
New to Chapman and want to better understanding and train on our marketing and communication systems and process?
Marketing Toolkit: Getting Started
Get access, learn tips and tricks and view training materials in Chapman's marketing and communication toolbox.
New to Chapman University? Check out our Onboarding Guide.
Getting Started Pages
Tools & Resources
Our brand strategy is the Chapman way of articulating who we are and why we exist, the audiences we serve, and our unique role in higher education. The strategy is more than what we do: it is the impact that we can have on our students, our state, our country and our world..
VOICE & MESSAGING
Our message is what we say. Our voice is how we say it. Together, a compelling message and a consistent voice are what make the Chapman University story resonate with our diverse audiences. This is also how we stand apart. In this section, you’ll find guidance to help you achieve this across all of our communications.
Because our visual identity represents the University at the very highest level, it is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. To maintain this consistency, a few simple guidelines should be followed.
Our brand architecture directs and standardizes how we apply the Chapman identity to entities across the University: schools and colleges, administrative offices and units, academic departments and programs, and research centers and institutes. It assists in maintaining the integrity of the master brand.
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