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  • Home
  • Brand Guidelines
    • Masterbrand (logos)
    • Connecting Line Usage
    • Color Palette
    • Headline Constructions
    • Messaging Map
    • Pete the Panther Mascot
    • Photography
    • Typography
    • View All Brand Guidelines
  • Getting Started Toolkit
  • Requests
    • Submit a Project Requests
    • Order Stationery
    • Self-Service Options
    • Submit a Story
    • Plan a Marketing Campaign
    • View Training Materials
    • Report a Bug or Issue
    • Ask a Question

Messaging Map | Brand Guides

20 Feb 201820 Feb 2018 Brand Strategy

Our messaging map organizes key messages into a hierarchy to ensure that our communications are clear, consistent and compelling. The messaging map describes what we say, while our voice is how we say it.

 

If you have further questions about the brand and how to use it, please reach out to your SMC Strategist and Project Manager.


Go to: Getting Started: Branding Guidelines

differentiators funnel messaging map

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