Color Palette

Our color palette helps people identify us at a glance, and the way we use color sets the mood for each of our pieces, bringing an energy and vibrancy to our communications.

Primary Palette

The primary palette is made up of our main University colors, Chapman Red and Panther Black, and represent Chapman at the highest level. Chapman Red should be present in all communications. Outside the logo and some sub-branded elements, Panther Black should be used only for body copy.

Chapman Red

PMS: 207 C
CMYK: 22, 100, 78, 15
RGB: 165, 0, 52
HEX: #A50034

Panther Black

PMS: Black
CMYK: 0, 0, 0, 100
 35, 31, 32
HEX: #231F20


PMS: White
CMYK: 100, 100, 100, 100
RGB: 255, 255, 255

Secondary Palette: Accents

Our vibrant palette includes Grove and Pacific. These colors bring intensity and youthfulness to the visual brand. Use them sparingly; they should be used for headlines, subheads, lead-ins and quotes.


PMS: 7724 C
CMYK: 82, 0, 67, 11
RGB: R0 G150 B108
HEX: #00966C


PMS: 320 C
CMYK: 96, 0, 31, 2
RGB: 0, 156, 166
HEX: #009CA6

Tertiary Palette: Neutrals

Our neutral palette consists of Sand and Pillar. These colors add balance and warmth to the larger Chapman palette. Use tints of these colors at 75%, 50% and 25% to further expand the neutral palette. Note that in some applications, neutral colors may not be appropriate for text. For accessibility purposes on the web, do not use Sand or tints of Pillar for setting text on white.


PMS: Warm Gray 11
CMYK: 26, 36, 38, 68
RGB: 110, 98, 89
HEX: #6E6259


PMS: 468 C
CMYK: 6, 13, 41, 4
RGB: 221, 203, 164