Primary Palette
The primary palette is made up of our main University colors, Chapman Red and Panther Black, and represent Chapman at the highest level. Chapman Red should be present in all communications. Outside the logo and some sub-branded elements, Panther Black should be used only for body copy.
Chapman Red
PMS: 207 C
CMYK: 22, 100, 78, 15
RGB: 165, 0, 52
HEX: #A50034
Panther Black
PMS: Black
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32
HEX: #231F20
White
PMS: White
CMYK: 100, 100, 100, 100
RGB: 255, 255, 255
HEX: #FFFFFF
Secondary Palette: Accents
Our vibrant palette includes Grove and Pacific. These colors bring intensity and youthfulness to the visual brand. Use them sparingly; they should be used for headlines, subheads, lead-ins and quotes.
Grove
PMS: 7724 C
CMYK: 82, 0, 67, 11
RGB: R0 G150 B108
HEX: #00966C
Pacific
PMS: 320 C
CMYK: 96, 0, 31, 2
RGB: 0, 156, 166
HEX: #009CA6
Tertiary Palette: Neutrals
Our neutral palette consists of Sand and Pillar. These colors add balance and warmth to the larger Chapman palette. Use tints of these colors at 75%, 50% and 25% to further expand the neutral palette. Note that in some applications, neutral colors may not be appropriate for text. For accessibility purposes on the web, do not use Sand or tints of Pillar for setting text on white.
Pillar
PMS: Warm Gray 11
CMYK: 26, 36, 38, 68
RGB: 110, 98, 89
HEX: #6E6259
Sand
PMS: 468 C
CMYK: 6, 13, 41, 4
RGB: 221, 203, 164
HEX: #DDCBA4