There are a variety of ways to work with Strategic Marketing and Communications, including integrated marketing plans, project requests, technical support, marketing questions, and story sharing. This page will outline a few of these pathways.
Integrated Marketing Plans
For strategically-aligned initiatives, SMC works with campus partners to develop integrated marketing plans. As this is a lofty process, work that falls into this category is focused on key institutional goals. This process helps in two ways by focusing needs into a comprehensive, goal-oriented strategy and better aligning the planning of resources for the year.
PLEASE NOTE: If you work in a campus unit with an established integrated marketing plan and submit an independent job request, we will review the project in the context of the larger plan to determine what needs to be adjusted or removed to accommodate it.
Submitting Project Requests through Asana
Asana is our department’s project management system and is the official channel for project requests. If you are unsure of where to submit a request in SMC, Asana should be your first stop.
New Users to Asana
If you are submitting a request in Asana for the first time, please follow the instructions below. Otherwise, click a pathway below to submit a project request.
Accessing Asana for the first time:
- Step 1 – Click on this provisioning link and create a new account using your Chapman email address.
- Step 2 – Click on the request link below to access/submit project requests
- Note: If you are experiencing issues accessing Asana, please contact SMC.
Request Pathway
Submit a request to SMC using this path.
Project Request Review Process
All requests that pass through SMC undergo a review process. Submitting a request does not guarantee a project or request will be worked on.
The review process includes:
- Project Intake Review – SMC conducts an initial review of a project to determine if it aligns with SMC objectives. Often, we receive submissions for other departments or for collateral we do not support.
- Approval – If approved, we will trigger the project for completion and reach out for any additional details we need. If a project does not meet the criteria, SMC always tries to point you in the right direction, whether that be a vendor or other campus service or tool.
