Chapman Logo

• The primary mark of the university
• Should be used first and foremost and should not be altered in any way
• The logo is composed of two elements: the window icon and the supporting wordmark.
• The window icon can only print in one of four variations: university red with white lines, solid white with red lines, solid black with white lines, or solid white with black lines.
• It should not print in any other color, or as a transparent image with solid lines.
• The window icon cannot print smaller than one-quarter of an inch in size.

For any requests or questions for logo marks on this page, please submit a request in Asana.

Chapman Logo (two alternatives) 

• The first one is a variation of the main logo; it’s a single line logo that can be used when space might be limited, or when a layout is primarily horizontal.
• The second one is reserved for apparel and digital ads (where a square object might fit better than a rectangle, for example).

Logo Lockups

University-approved lockups are reserved for schools and colleges, unless otherwise approved for use by SMC. Lockups do not extend to departments, programs, or other university units.

University Seal

• Reserved for the Office of the President
• Used exclusively for Commencement
• Seen on podiums across campus

Athletics Mark

• Reserved for Chapman Athletics to provide them with their own identity to bring awareness to their programs
• Should not replace the Chapman logo or be used in artwork internally or externally

Paws Up! Mark

• Student-led initiative that is supported across campus and may be used liberally
• May not be used in place of the Chapman logo
• The Chapman logo should appear with or near the Paws Up! artwork
• Should not be used outside of the campus community

Chapman Window

• Inspired by Chapman, it is a unique identifier for the university
• The window can used as a spirit mark on collateral, apparel and more
• The Chapman window is not fenestra

Window Paw

• A fun, graphic element that can be used as a spirit mark on collateral, apparel and more
• Not meant to be a replacement for any other logos

Pete the Panther (illustrations)

• The Pete the Panther mascot graphics are supplemental graphics and are not intended to replace or serve as Chapman’s logo
• When using Pete, be sure that the Chapman logo is also used somewhere on the layout

Click here to download the Pete the Panther illustrations