Chapman Logo
- The primary mark of the university
- Should be used first and foremost and should not be altered in any way
- The logo is composed of two elements: the window icon and the supporting wordmark.
- The window icon can only print in one of four variations: university red with white lines, solid white with red lines, solid black with white lines, or solid white with black lines.
- It should not print in any other color, or as a transparent image with solid lines.
- The window icon cannot print smaller than one-quarter of an inch in size.
For any requests or questions for logo marks on this page, please submit a Workfront Request
Chapman Logo (two alternatives)
- The first one is a variation of the main logo; it’s a single line logo that can be used when space might be limited, or when a layout is primarily horizontal.
- The second one is reserved for apparel and digital ads (where a square object might fit better than a rectangle, for example).
Logo Lockups
For the various units on campus, the logo must follow a tiered pattern: Chapman logo.
University Seal
- Reserved for the Office of the President
- Used exclusively for Commencement
- Seen on podiums across campus
Athletics Mark
- Reserved for Chapman Athletics to provide them with their own identity to bring awareness to their programs
- Should not replace the Chapman logo or be used in artwork internally or externally
Paws Up! Mark
- Student-led initiative that is supported across campus and may be used liberally
- May not be used in place of the Chapman logo
- The Chapman logo should appear with or near the Paws Up! artwork
- Should not be used outside of the campus community
Chapman Window
- Inspired by Chapman, it is a unique identifier for the university
- The window can used as a spirit mark on collateral, apparel and more
- The Chapman window is not fenestra
Window Paw
- A fun, graphic element that can be used as a spirit mark on collateral, apparel and more
- Not meant to be a replacement for any other logos
Pete the Panther (illustrations)
- The Pete the Panther mascot graphics are supplemental graphics and are not intended to replace or serve as Chapman’s logo
- When using Pete, be sure that the Chapman logo is also used somewhere on the layout
