Your audience will determine which headline construction you use.

Brand Campaign (pure construction)

Broad-based undergraduate recruitment, brand awareness, faculty, research.​

Use only brand tagline:​

Driven by Curiosity​
Inspired by Chapman

Brand Campaign (flexible construction)

Graduate recruitment, current students, parents, alumni, campus community, environmental, community outreach.

• Designed to be tailored to specific programs.
• First clause is flexible
• Adjective/noun + preposition + noun
• Always ending with “Inspired by Chapman​”

Examples:​

Driven to Discovery​
Inspired by Chapman​

Triumph Through Commitment​
Inspired by Chapman​

Committed to Care​
Inspired by Chapman​

Event-Based 

Master brand is present; brand campaign can be present with flexibility in visual identity and messaging.​

Retain:

• Logo
• Colors
• Fonts