About Strategic Marketing and Communications

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Primary Palette

The primary palette is made up of our main University colors, Chapman Red and Panther Black, and represent Chapman at the highest level. Chapman Red should be present in all communications. Outside the logo and some sub-branded elements, Panther Black should be used only for body copy.

Chapman Red

PMS: 207 C
CMYK: 22, 100, 78, 15
RGB: 165, 0, 52
HEX: #A50034

Panther Black

PMS: Black
CMYK: 0, 0, 0, 100
RGB:
 35, 31, 32
HEX: #231F20

White

PMS: White
CMYK: 100, 100, 100, 100
RGB: 255, 255, 255
HEX: #FFFFFF